Module: Mobile Commerce

Agenda topic: Mobile Commerce

  • What is mobile commerce?​
  • What are the mobile opportunities and challenges?​
  • Key choices around mobile commerce​
  • Mobile site or mobile app?​
  • Separate mobile site or responsive site?​
  • How to create content for mobile devices?​
  • What will the future of mobile commerce be?​

 

Mentioned Theory:

  • M-commerce
  • Augmented Reality
  • Mobile First 
  • Mobile & Responsive sites

 

 

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs/Tablets). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.

The range of devices that are enabled for mobile commerce functionality is growing, having expanded in recent years to include smartphones and tablets. For example, both Apple Pay and Android Pay allow customers to seamlessly purchase at stores or in mobile commerce applications. Mobile commerce has also accelerated through social media platforms, allowing users to purchase products and services. Facebook, Twitter, Pinterest and Instagram launched "buy" bottoms on their mobile platforms.


Target group: Manager

Module level: Manager

Version | 18 - 08 - 2018

Part of course: Digital Marketing (DIM)

Topics in this module: Mobile Commerce
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