M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs/Tablets). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in.
The range of devices that are enabled for mobile commerce functionality is growing, having expanded in recent years to include smartphones and tablets. For example, both Apple Pay and Android Pay allow customers to seamlessly purchase at stores or in mobile commerce applications. Mobile commerce has also accelerated through social media platforms, allowing users to purchase products and services. Facebook, Twitter, Pinterest and Instagram launched "buy" bottoms on their mobile platforms.
Target group: Manager
Module level: Manager
Version | 18 - 08 - 2018
Part of course: Digital Marketing (DIM)