Module: Viral Marketing

Agenda topic: Viral Marketing

  • What is viral marketing?​
  • What are the different kinds of viral marketing (best practices included)?​
  • What are the benefits of viral marketing?​
  • What are the disadvantages of viral marketing?​
  • How to make a viral marketing campaign?​
  • How about viral marketing and the law?​
  • How to make a viral marketing campaign successful?​


Mentioned Theory:



Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

There are three criteria for basic viral marketing; the messenger, the message and the environment. All three must be effectively executed in order for a viral message to be successful.


The expansion of various social networks, such as Facebook, Instagram, and Pinterest, has contributed to the effectiveness of viral marketing. As users grow, and as the time they spend on social media sites exceeds their time spent emailing, more users are viewing news and forwarding it through their preferred social networks. This requires marketing campaigns to shift focus from more traditional email campaigns to more creative social campaigns.

Target group: Manager

Module level: Manager

Version | 10 - 08 - 2018

Part of course: Digital Marketing (DIM)

Topics in this module: Viral Marketing
Mandatory reading