Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:
Target group: Manager
Module level: Manager
Version | 10 - 08 - 2018
Part of course: Digital Marketing (DIM)