Module: Email Marketing

Agenda topics: Email Marketing

  • What is email marketing?​
  • Advantages and challenges​
  • Forms of email marketing​
  • Optimizing Email Marketing​
  • Setting up Email Marketing​
  • Email Marketing Trends​


Mentioned theory:




Email marketing is the use of electronic mail for marketing purposes.

In a typical email marketing scenario, an organization builds an email list to reach or inform established and prospective customers. An email list may be complemented by a marketing database that allows for customization, data mining, precise targeting or other purposes. However, ubiquitous and unsolicited email, also known as spam, has made it difficult for ethical email marketers. Most email and Internet service providers (ISP) have significant filters to block spam, so getting legitimate messages across is easier said than done. Given this, email marketing has evolved into a specialized niche in digital marketing.

Target group: Manager

Module level: Manager

Version | 10 - 08 - 2018

Part of course: Digital Marketing (DIM)