Courses

In cooperation with a number of Universities of Applied Sciences, the Ecommerce Foundation created interesting course materials on ecommerce and related subjects. These courses are shown below, with the relevant topics behind them. You can view a specific course by clicking it.

Basics of Ecommerce (ECON1)

E-commerce is being increasingly deployed as a means for selling a product or service. But what exactly is e-commerce? What digital means do companies have available? Students will view sites from a different perspective: not as a consumer but as a company. How do you make sure that customers notice your site, look round your site longer and make a purchase? How can orders be delivered and how do you ensure that the customer returns? The customer journey is the main focus within this unit of study. From these approaches, connections are also made with units of study which the student will follow during the same semester or in the future. An example of this is Purchase and Supply Chain Management. This unit of study is offered in year 2, but during the subject E-commerce, the supply chain will already be dealt with. After all, the articles ordered do not end up at someone’s home just like that. Each module, one or two subjects per step in the customer journey will be discussed. The lessons will be supported by practical examples and exercises involving the whole class.
Target group: Professional

Number of modules: 11

Recent update: | 24-09-2018

Basics of Ecommerce (ECON1)

Omnichannel Architecture, Omnichannel Organization, User Experience
Version: | 27 - 08 - 2018
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Basics of Ecommerce (ECON1)

Affiliate Marketing, Content Marketing, Digital Branding
Version: | 24 - 09 - 2018
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Basics of Ecommerce (ECON1)

Content Marketing
Version: | 04 - 09 - 2018
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Basics of Ecommerce (ECON1)

Version: | 29 - 08 - 2018
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Basics of Ecommerce (ECON1)

Content Marketing, Online Marketing, Testing and Optimization
Version: | 28 - 08 - 2018
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Basics of Ecommerce (ECON1)

Product Information Management
Version: | 29 - 08 - 2018
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Basics of Ecommerce (ECON1)

Ecommerce IT Development
Version: | 29 - 08 - 2018
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Basics of Ecommerce (ECON1)

Version: | 29 - 08 - 2018
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Basics of Ecommerce (ECON1)

Customer Service
Version: | 04 - 09 - 2018
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Basics of Ecommerce (ECON1)

Module 10

Loyalty & CRM

Loyalty Management and CRM
Version: | 04 - 09 - 2018
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Basics of Ecommerce (ECON1)

Ecommerce Strategy, Online Marketing Plan
Version: | 03 - 09 - 2018
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