Module: Digital Marketing

Module description

"Achieving marketing objectives through applying digital technologies and media."

In the customer orientation stage it is a challenge to attract the right visitors to your webactivities.


In this Digital Marketing module you explore ways to use Search Engine Marketing, Affiliate Marketing and other tools to increase the number of relevant visitors to your webpresence. 

Relevant visitors are defined by the marketing objectives and the customer life cycle.




Topics in this module

  • How to get relevant traffic?
  • What is Search Engine Marketing (SEO and SEA)
  • Other traffic generators:
    • Online PR
    • Affiliate markekting
    • Interactive advertising
    • Email marketing
    • Link building
    • Social Media
    • Viral Marketing
  • What is Customer Life Cycle
  • How to define SMART Marketing Objectives (KPI's)
  • Net Promotor Score


Theory in this module

  • 'Science of Persuasion' by Cialdini
  • Customer Life Cycle
  • Net Promotor Score
  • SMART (Marketing Objectives)


Digital Branding - Email Marketing - Affiliate Marketing - SEA -SEO - Content Marketing - Ecommerce Basics

Target group: Professional

Module level: Professional

Version | 24 - 09 - 2018

Part of course: Basics of Ecommerce (ECON1)

Topics in this module: Affiliate Marketing, Content Marketing, Digital Branding