"Achieving marketing objectives through applying digital technologies and media."
In the customer orientation stage it is a challenge to attract the right visitors to your webactivities.
In this Digital Marketing module you explore ways to use Search Engine Marketing, Affiliate Marketing and other tools to increase the number of relevant visitors to your webpresence.
Relevant visitors are defined by the marketing objectives and the customer life cycle.
Digital Branding - Email Marketing - Affiliate Marketing - SEA -SEO - Content Marketing - Ecommerce Basics
Target group: Professional
Module level: Professional
Version | 24 - 09 - 2018
Part of course: Basics of Ecommerce (ECON1)