Module: New Business Models

Goal of this course lesson is to help students understand what a business model is and the impact the internet has on business models of existing companies.​

 

 

Topics in this module

  • Impact of the Internet on traditional retail models
  • The flywheel of Amazon
  • New retail models: Vertical Retailers, Specialists, Market Markers, Portals, Service Providers
  • New retail models in the shopping street: Unique product, Service, Experience, Target group

 

Theory in this module

Target group: Professional

Module level: Professional

Version | 03 - 09 - 2018

Part of course: Basics of Ecommerce (ECON1)

Topics in this module: Ecommerce Strategy, Online Marketing Plan
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