Courses

In cooperation with a number of Universities of Applied Sciences, the Ecommerce Foundation created interesting course materials on ecommerce and related subjects. These courses are shown below, with the relevant topics behind them. You can view a specific course by clicking it.

Essentials of Ecommerce

Ecommerce Essentials teaches you how to conduct business online. You will learn about the similarities and differences between traditional and electronic commerce, and you will explore e-commerce technologies at various levels of sophistication.
Target group: Starter

Number of modules: 11

Essentials of Ecommerce ›
Recent update: | 31-07-2018

Essentials of Ecommerce

Module 1

What is Ecommerce (essentials)

Version: | 02 - 08 - 2018
Module level:

Essentials of Ecommerce

Module 2

How big is ecommerce? (essentials)

Version: | 31 - 07 - 2018
Module level:

Essentials of Ecommerce

Module 3

What are the driving forces behind ecommerce? (essentials)

Version: | 31 - 07 - 2018
Module level:

Essentials of Ecommerce

Module 4

What is OmniChannel? (essential)

Version: | 31 - 07 - 2018
Module level:

Essentials of Ecommerce

Module 5

The Customer Journey Explained

Version: | 31 - 07 - 2018
Module level:

Essentials of Ecommerce

Module 6

What departments are involved in ecommerce

Version: | 31 - 07 - 2018
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Essentials of Ecommerce

Module 7

Ecommerce is data-driven

Data Feed Management, Web Analytics and Big Data
Version: | 01 - 05 - 2018
Module level:

Essentials of Ecommerce

Module 8

How important is ecommerce?

Version: | 02 - 05 - 2018
Module level:

Essentials of Ecommerce

Module 9

The driving forces behind ecommerce

Version: | 01 - 05 - 2018
Module level:

Essentials of Ecommerce

Module 10

What is Omnichannel?

Version: | 01 - 05 - 2018
Module level:

Essentials of Ecommerce

Module 11

The customer journey explained

Version: | 01 - 05 - 2018
Module level:

Articles

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Avon Case study: A targeted Web Personalization increased the conversion rate by 96% on a product category page.

Topic | Conversion Optimization

How to improve your landing page strategy for a better conversion rate?

Topic | Conversion Optimization

How does the conversion rate theory impact other metrics?

Topic | Conversion Optimization

• How does targeting and advanced tracking help for conversion rate optimization?

Topic | Conversion Optimization

Reports

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Japan Ecommerce Report 2018 (Free)

Publication date | 15-11-2018

China Ecommerce Report 2018 (Free)

Publication date | 07-11-2018

Ecommerce Report Russia 2018 (Free)

Publication date | 31-10-2018

Ecommerce Report India 2018 (Free)

Publication date | 24-10-2018

Events

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E-Innovation Week

19-11-2018

Baden- Switzerland
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