Courses

In cooperation with a number of Universities of Applied Sciences, the Ecommerce Foundation created interesting course materials on ecommerce and related subjects. These courses are shown below, with the relevant topics behind them. You can view a specific course by clicking it.

Ecommerce Strategy (ECON2)

Digitization of society has consequences for retail. Stores cannot keep up with the changing behavior of customers who are connected 24/7. who have no distinction between on- and off-line. Retailers searching for new business models within a changing environment with new marketplaces and sharing platforms. This course is important for everybody who play in the enfluental and ever-evolving global retail industry. Retail is facing a new economic paradigm is beginning to dawn: Onlife Retail, where online and offline become one. Onlife retail is based on four new and mutually reinforced developments, each with its own dynamic: -The Smart Economy, -The Sharing Economy, -The Circular Economy, and the Glocal Economy. It is the synergy of these different 'movements', that will cause huge social and economic changes. In this course you learn how retail is being turned upside down. Modules in this course are: -outline the onlification of society; -light on the four new economies, opportunities and characteristics, next the new customer journey is discussed, -the outline of the network society is discussed. It's up to retailers and service providers to reinvent themselves, using new business models and organization structures. This course is based on the reserach of Wijnand Jongen -The End of Online Shopping.
Target group: Manager

Number of modules: 15

Recent update: | 03-09-2018

Ecommerce Strategy (ECON2)

Version: | 28 - 08 - 2018
Module level:

Ecommerce Strategy (ECON2)

Artificial Intelligence and Retail, Market Places, Online Marketing Plan, Personalization, The New Store, User Experience
Version: | 12 - 08 - 2018
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Ecommerce Strategy (ECON2)

Ecommerce Platforms, Ecommerce Strategy, Online Marketing Plan, The New Store
Version: | 09 - 08 - 2018
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Ecommerce Strategy (ECON2)

Community Management, Market Places, Social Media and Services, The New Store
Version: | 13 - 08 - 2018
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Ecommerce Strategy (ECON2)

Ecommerce Packaging, Ecommerce Platforms, Ecommerce Strategy, Market Places, Online Marketing, Online Merchandising, The New Store
Version: | 13 - 08 - 2018
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Ecommerce Strategy (ECON2)

Cross-Border Ecommerce, Ecommerce Platforms, Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, Online Research, The New Store
Version: | 13 - 08 - 2018
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Ecommerce Strategy (ECON2)

Content Marketing, Ecommerce Strategy, Mobile Commerce, Omnichannel Organization, The New Store, User Experience
Version: | 09 - 08 - 2018
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Ecommerce Strategy (ECON2)

Artificial Intelligence and Retail, Content Marketing, Customer Service, Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, Product Information Management, The New Store, User Experience
Version: | 13 - 08 - 2018
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Ecommerce Strategy (ECON2)

Artificial Intelligence and Retail, Content Marketing, Data Feed Management, Dynamic Pricing, Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, Online Merchandising, Personalization, The New Store
Version: | 13 - 08 - 2018
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Ecommerce Strategy (ECON2)

Delivery and Service, Dynamic Pricing, Ecommerce Strategy, Market Places, Mobile Commerce, Online Marketing Plan, Online Taxes and VAT, The New Store
Version: | 13 - 08 - 2018
Module level:

Ecommerce Strategy (ECON2)

Delivery and Service, Ecommerce Packaging, Ecommerce Strategy, Online Marketing, Online Marketing Plan, The New Store, User Experience
Version: | 13 - 08 - 2018
Module level:

Ecommerce Strategy (ECON2)

Customer Service, Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, Personalization, User Experience
Version: | 13 - 08 - 2018
Module level:

Ecommerce Strategy (ECON2)

Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, The New Store
Version: | 13 - 08 - 2018
Module level:

Ecommerce Strategy (ECON2)

Ecommerce Strategy, Online Marketing Plan, Personalization, The New Store
Version: | 13 - 08 - 2018
Module level:

Ecommerce Strategy (ECON2)

Artificial Intelligence and Retail, Content Marketing, Ecommerce Strategy, Mobile Commerce, Omnichannel Organization, Online Marketing, Online Marketing Plan, Personalization, The New Store, User Experience
Version: | 09 - 08 - 2018
Module level:
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