“Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail — the integration of online, offline, logistics and data across a single value chain.” — Jack Ma, Founder and Chairman Alibaba
Retail is facing a new economic paradigm is beginning to dawn: Onlife Retail, where online and offline become one. Onlife retail is based on four new and mutually reinforced developments, each with its own dynamic:
It is the synergy of these different 'movements', that will cause huge social and economic changes.
In this course you learn how retail is being turned upside down.
Modules in this course are:
ch1, outline the onlification of society
ch2 till 5 some light on the four new economies, opportunities and characteristics
next the new customer journey is discussed, in the final chapter the outline of the network society is discussed.
It's up to retailers and service providers to reinvent themselves, using new business models and organization structures.
This course is based on the reserach of Wijnand Jongen -The End of Online Shopping-
Topics in this module:
Target group: Manager
Module level: Manager
Version | 12 - 08 - 2018
Part of course: Ecommerce Strategy (ECON2)