Module: Onlife retail in the smart economy

“You have to start with the customer and work backwards to the technology.” — Steve Jobs


Since the 1990s, Internet and digitization have created technological breakthroughs. The new economic paradigm of the “smart economy” provides the foundation for “onlife retail.”


In this module, we will deal with seven new technologies. Together, they will cause a veritable landslide in retail. What do these technologies have to offer retail, and what do they mean for people and society in general? All these different technological developments have one thing in common: they are based on big data being universally available. Imperceptibly, they go about making people’s lives easier, simpler and more pleasant. On the downside, we are becoming increasingly dependent on technology. Our privacy is one of the key areas of impact. For that very reason, we round off the module with the effects of a smart economy on the privacy of onlife consumers.


Topics in this module:

  • Internet of Things
    • The end of Moore’s Law
    • Tesla, An iPad on wheels
  • Big data
    • The smart city
    • Connected stores
    • Stores become more digital than ever
  • VR, AR, MR and holograms
    • A virtual supermarket
    • Hologram
  • 3D printing
    • 3D-printing of clothing
    • Future applications
  • Robotization
  • Artificial intelligence
    • The dark side of AI
  • Blockchain
  • Privacy
    • Interpretation
  • You

Target group: Manager

Module level: Starter

Version | 09 - 08 - 2018

Part of course: Ecommerce Strategy (ECON2)

Topics in this module: Ecommerce Platforms, Ecommerce Strategy, Online Marketing Plan, The New Store