"Internet is like a force of nature. It has four very powerful qualities that will result in its ultimate triumph: decentralizing, globalizing, harmonizing and empowering.” — Nicholas Negroponte, Professor of Technology at MIT
This chapter is about “glocal” economy, with its pendulum swinging back and forth between the world at large (global) and individual neighborhoods (local). This economy, in fact, presents governments and retailers with momentous questions and unprecedented challenges. It also furiously insists they look beyond their own frames of reference.
Target group: Manager
Module level: Starter
Version | 13 - 08 - 2018
Part of course: Ecommerce Strategy (ECON2)