“It is not the strongest of the species that survives, nor the most intelligent, but the most adaptive to change.” Charles Darwin
The retail world was always reasonably easy to understand. All the players knew their parts. Buyers would decide, four times a year, what outfits people were going to wear; at travel agencies, the holiday brochures were neatly lined up according to season; and insurance companies would regularly draw up new policies, rarely straying from the familiar.
Internet and digitization have turned this upside down.
An unprecedented transformation has taken place — laying the groundwork for a data-driven smart economy, creating conditions for the sharing and circular economies, and opening up the glocal economy. Retailers are finding themselves forced into a search for new business models, thanks to these developments combined with the power of the onlife consumer and a customer journey made new.
Characteristics of the four revenue models of the future
Target group: Manager
Module level: Starter
Version | 13 - 08 - 2018
Part of course: Ecommerce Strategy (ECON2)