“We are experiencing a radical transformation. The information revolution is changing our mental framework. It is affecting our self-conception and our mutual interactions. It alters our conception of reality and our interactions with reality. We need an update to our conceptual framework. It is the only way for us to grasp our present time.” — Luciano Floridi
Previous chapters have dealt with how new generations of online consumers have become powerful. For the first time in history, retailers need to bow to the demands of the customers instead of the other way around. Onlife consumers are able to reap the benefits of the smart, sharing, circular and glocal economy. However, this new economic order does present us with many important social issues. How might we curb the power of large technological companies and shopping ecosystems to leave room for other participants of the retail value chain?
In this chapter, we will describe the downsides, the dark side, of the current system of capitalism. It is a system that lacks the ability to equally and fairly distribute the cumulatively acquired wealth amongst the people who help make it happen, nor does it let those who are left out have any real share in that wealth. Luckily, there are counterforces at play, too; governments, retailers and consumers are all involved in top-down and bottom-up initiatives geared at making the world a better place.
Target group: Manager
Module level: Manager
Version | 09 - 08 - 2018
Part of course: Ecommerce Strategy (ECON2)