Module: Course Introduction ECON2

“This is an engaging and generously researched must-read for senior retailers who are looking to understand and take action to thrive in the new state of retail.” -Ian Jindal Co-founder and Editor in Chief of InternetRetailing (UK)


Digitization of society has consequences for retail. Stores cannot keep up with the changing behavior of customers who are connected 24/7. who have no distinction between on- and off-line. Retailers searching for new business models within a changing environment with new marketplaces and sharing platforms. This course is important for everybody who play in the enfluental and ever-evolving global retail industry.


Topics in this module:

In this module (Course Introduction ECON2) you learn how the course is structured and you get a recap of building an online retail strategy-plan.

  • from insights to result via strategy
  • models for createing a strategy
    • Business models canvas
    • Value strategy Treacy and Wiersema
    • Growth strategy of Ansoff
    • Value chain model by Porter
    • Boston Consultancy Model (BCM)
    • 5 Forces model by Porter
  • from strategy to business model
    • 8 key elements of a businessmodel by Laudon and Traver
      • revenue model
      • market opportunity model
      • competitive environment model
      • competitive advantage model
      • market strategy model
      • organizational development model
      • management team model
  • are old business models still valid?
  • recent challenges in business models


This course is based on the reserach of Wijnand Jongen -The End of Online Shopping-


Target group: Manager

Module level: Professional

Version | 28 - 08 - 2018

Part of course: Ecommerce Strategy (ECON2)