“This is an engaging and generously researched must-read for senior retailers who are looking to understand and take action to thrive in the new state of retail.” -Ian Jindal Co-founder and Editor in Chief of InternetRetailing (UK)
Digitization of society has consequences for retail. Stores cannot keep up with the changing behavior of customers who are connected 24/7. who have no distinction between on- and off-line. Retailers searching for new business models within a changing environment with new marketplaces and sharing platforms. This course is important for everybody who play in the enfluental and ever-evolving global retail industry.
In this module (Course Introduction ECON2) you learn how the course is structured and you get a recap of building an online retail strategy-plan.
This course is based on the reserach of Wijnand Jongen -The End of Online Shopping-
Target group: Manager
Module level: Professional
Version | 28 - 08 - 2018
Part of course: Ecommerce Strategy (ECON2)