Definition of Email marketing

Typically applied to outbound communications from a company to prospects or customers to encourage purchase or branding goals. email marketing is most commonly used for mailing to existing customers on a house-list, but can also be used for mailing prospects on a rented or co-branded list. emails may be sent as part of a one-off campaign or can be automated event-based triggered emails such a Welcome strategy which can be broadcast based on rules about intervals and customer characteristics. See inbound email and outbound email.

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