Definition of Impressions

Advertisements are sold on Web sites all over the Web. They exist for example as a banner which is placed on the Web page much like an advertising banner is displayed at sporting arenas and stadiums. The spaces are usually sold in blocks of thousands of impressions. In this case, an impression is exactly the same as a hit. After purchasing an amount of impressions for your banner, you can be certain that many people hit the page containing the advertisement.

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