Definition of Last-click method of digital media channel attribution
The site which referred a visitor immediately before purchase is credited with the sale. Previous referrals influenced by other customer touch-points on other sites are ignored.
EcommerceWiki and third parties, use cookies and similar technologies in order to optimize the functioning of this website, to analyze its use, to offer personalized advertisements, and to enable you to send us a message via instant messaging, or provide feedback on our website. By clicking 'Agree', you consent to the use of cookies and similar technologies as described in our Privacy and Cookie Statement.