Definition of Animated banner advertisements (animated GIF's)

Early banner advertisements featured only a single advertisement, but today they will typically involve sereval different images, which are displayed in sequence to help attract attention to the banner and build up a theme, often ending with a call to action and the injunction to click on the banner. These advertisements are achieved through supplying the ad creative as an animated GIF file with different layers or frames, usually a rectangle of 468 x 60 pixels. Animated banner advertisements are an example of rich-media advertisements.

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