Definition of Economy Pricing

This is a no frills low price. The costs of marketing and promoting a product are kept to a minimum.


example: Supermarkets often have economy brands for basic products like soups, spaghetti, etc. Budget airlines are famous for keeping their overheads as low as possible and then giving the consumer a relatively lower price to fill an aircraft. The first few seats are sold at a very cheap price (almost a promotional price) and the middle majority are economy seats, with the highest price being paid for the last few seats on a flight (which would be a premium pricing strategy). During times of recession economy pricing sees more sales. However it is not the same as a value pricing approach.


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