Definition of Optional Product Pricing

Companies will attempt to increase the amount customers spend once they start to buy.

 

Optional ‘extras’ increase the overall price of the product or service. For example airlines will charge for optional extras such as guaranteeing a window seat or reserving a row of seats next to each other. Again budget airlines are prime users of this approach when they charge you extra for additional luggage or extra legroom. (see also Cross- & Up-selling)

 

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