Consumers regard for convenience and accessibility is ever increasing. When consumers can shop online and have their basket delivered to their door in a matter of hours, it will take the assurance of quick, easy experience to attract them to make the trip to an actual location.
Consumers no longer want to waste time aimlessly browsing up and down endless aisles of enormous stores anymore. They want simplicity and efficiency in the form of smaller stores with specialized selections.
Not to mention the underlying benefits of smaller stores like reduced costs, and taking up less space allowing retailers to capitalize on potentially bigger population areas.
To further understand why shoppers are moving away from larger stores, join us at Seamless Retail Africa 2018.
Consumer preferences are pushing even more retailers to focus on smaller format stores and solutions.
Cape Town International Convention Centre
Ecommerce Forum Africa