Introducing Virtual Reality into the Shopping Experience

Introducing Virtual Reality into the Shopping Experience

Wayfair’s new R&D business unit, called “Wayfair Next,” is dedicated to creating a superior shopping experience for our customers. Currently, Wayfair Next is focused on improving the visualization of products – exploring novel 3D scanning techniques to enable Wayfair’s vast catalogue to be used for augmented reality and virtual reality. Wayfair believes the innovations from Wayfair Next will help transform the way customers shop for their homes over the coming years.
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Authors: Lucia Ruiz

Document type: Presentation

Publication date: 08-11-2016

Number of pages: 18

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