WP16 Brand Manufacturers Going and Growing Online

WP16 Brand Manufacturers Going and Growing Online

The continued growth of ecommerce, online, and the emergence of new digital channels, such as mobile and tablets, are a driving force in the changing retail landscape. Faced with internal and external pressures to keep pace, an increasing number of brand manufacturers are establishing direct-to-consumer online sales channels. As brand manufacturers embark on the direct-to-consumer path, they need to adjust their infrastructure and operational platforms and processes, including everything from order management to warehousing, shipping, and customer service. This paper will address these components and how manufacturers can face them head on to achieve a profitable direct-to-consumer business.
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