WP9 Brains Behind Omnichannel Retailing

WP9 Brains Behind Omnichannel Retailing

FitForCommerce set out to uncover the real challenges of omnichannel retailing from the retailers perspective. This whitepaper will give you a head-start on building the right foundation for successful omnichannel retailing by taking a deeper look at what is needed behind the scenes to make it all work. The concept of the always-connected consumer is quickly becoming a reality and retailers are rushing to find ways to meet the ever-increasing demands of today’s shopper. Not only do customers expect an omnichannel experience while shopping, but they also spend more than their single-channel peers.
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Authors: Kanaru Fukushima

Document type: Topic report

Publication date: 01-05-2013

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