WP20 Ecommerce Platform Jungle

WP20 Ecommerce Platform Jungle

Whether launching an ecommerce channel or replatforming, selecting the right ecommerce platform model can be a headache. Retailers and brands all have specific characteristics and requirements that dictate what kind of platform is best suited for their business. This paper explores common retailer and brand company profiles and provides a guideline for selecting the right platform model.
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Document type: Topic report

Publication date: 01-06-2014

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