Too often, ecommerce hosting is an afterthought in the strategic process for eCommerce planning. With much focus on the front-end platform, order management system, merchandising, marketing and more, hosting tends to become one of the last checkboxes on the list of decisions to be made. Without a complete understanding of how an optimized solution can impact eCommerce performance, hosting usually comes down to cost and convenience.
But hosting for eCommerce is not a one-size-fits-all solution. Optimized eCommerce hosting requires a customized architecture, hardware, setup and ongoing human management. Partnering with a provider that understands eCommerce is necessary to build a solution that can scale through growth, peak/off-peak traffic and be prepared for unpredictable circumstances in order to avoid a situation where a limited infrastructure becomes an operational problem that hinders online sales. Including hosting in the strategic planning and doing a thorough due diligence early on can make a real difference.