WP5 Getting to the Second Sale and Beyond

WP5 Getting to the Second Sale and Beyond

Ecommerce retailers recognize the importance of email customer expansion and affinity, but in many cases this recognition is not applied within business practices. FitForCommerce, in partnership with Listrak, conducted a survey to understand where Ecommerce retailers stand in their capabilities and plans to develop on-going campaigns and email contact strategies. The survey findings explore how email marketing continues to be under-planned, under-funded and under-tracked. This whitepaper gauges the disparity between recognition and application, while providing a roadmap of processes and tools that will improve results utilizing post-purchase and loyalty email remarketing strategies
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Document type: Topic report

Publication date: 01-10-2012

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