WP11 From PO to Publishing

WP11 From PO to Publishing

It has been proven that great content on an ecommerce site can result in higher traffic, increased conversions, larger order size, and deeper customer loyalty on the web and in other channels. Unfortunately, increasing numbers of retailers and brands are struggling with the acquisition, onboarding, creation, management and publishing of product and non-product content. Effectively leveraging product and non-product content across a company’s multiple channels is advantageous and quickly becoming an imperative
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Document type: Topic report

Publication date: 01-06-2013

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