WP21 Mobile Now. Before Web. Seriously.

WP21 Mobile Now. Before Web. Seriously.

The transformational impact of mobile in retail cannot be ignored. Consumers’ shopping behaviors are changing, presenting both opportunities and challenges for retailers and brand manufacturers. This paper explores why a “mobile first” approach is critical to meet the expectations of the connected consumer, where to start, and when to focus on native apps, responsive design or a combination thereof. We take a look at how retailers and brands are including mobile in their omnichannel strategies and the trends that are impacting the growing mobile retail landscape.
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