WP32 Content + Commerce in Today's Omnichannel World

WP32 Content + Commerce in Today's Omnichannel World

In today’s omnichannel landscape, discovery, research and purchase are part of the same process, and as a result the concept of distinct marketing and sales channels has vanished. The collision of content and commerce has opened up new and exciting ways to acquire, engage, convert and retain customers. But without the right platform in place, it can be extremely challenging to manage content across multiple channels and systems.
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