WP24 5 Keys to the Digital Experience Equation

WP24 5 Keys to the Digital Experience Equation

In today’s omnichannel environment, discovery, research, and purchase have become part of the same process, removing the concept of distinct marketing and buying channels. With this collision of brand and commerce, both B2C and B2B organizations agree that product-centric and brand-focused content are essential to delivering the digital experience. However, content can only be relevant when the customer context is part of the equation.
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Document type: Topic report

Publication date: 01-11-2014

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