Germany B2C Ecommerce Country Report 2016

Germany B2C Ecommerce Country Report 2016

'''Another year of healthy growth for German B2C ecommerce''' In 2015, the German B2C ecommerce market again grew by double digits. Whereas it increased by 12.3% in 2014, it grew by 13.3% to an amount of €59.7 billion last year. With this, Germany remains the third-largest B2C ecommerce market in Europe, only behind the UK and France. The growth of the German online market is primarily caused by the fact that the number of online shoppers as well as the amount they on average spent online in 2015 both grew significantly. The number of e-shoppers in Germany increased from 49.5 million to 51.6 million, and the average amount they spent online from €1,064 to €1,157. '''Full version''' The full version, which can be ordered for €95 through the button below, also contains a clear overview of the most popular product and service groups in terms of online sales.
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Authors: Roald Willemsen

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Document type: Research Study

Publication date: 12-05-2016

Number of pages: 48

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