Gauge the Return On Investment of your marketing activities

Gauge the Return On Investment of your marketing activities

Combining sales data with promotional intelligence As manufacturers, retailers and marketers, you need data and insights that enable you to optimize your product’s distribution, pricing and promotion. You also need to be able to gauge the return on investment (ROI) of your marketing activities to see where to focus your efforts and budget for maximum impact. But how can you optimize your below-the-line marketing spend? This report enables you to achieve sales success.
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Authors: Claudia Erb

Document type: Research Study

Publication date: 29-11-2016

Number of pages: 10

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