IREU Top500 Mobile and Cross-channel Report 2016

IREU Top500 Mobile and Cross-channel Report 2016

In this second IREU Top500 Performance Dimension Report, we focus squarely on mobile and cross-channel retail. One device, in particular, has transformed this area: the smartphone. We explore how retailers are using mobile in their business models as they trade at scale in this continent, and we investigate how the use of mobile varies between markets.
Language: English
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Author: Mark Pigou

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Document type: Research Study

Publication date: 09-12-2016

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