Needless to say, India is a very interesting ecommerce market. Last year, its online sales grew by a stunning 129% and also in 2016 the market is expected to continue its significant growth (+76%). Still, the Indian Internet penetration rate is currently only 27% and less than 10% of the population is shopping online. This shows that the Indian market has a great potential and can become a key global player over the next few years.
This "India B2C Ecommerce Report 2016" provides a clear overview of the state of e-commerce in India. The '''free light version''' includes facts and figures on interesting topics, such as B2C e-commerce turnover, the number of online shoppers and cross-border and mobile e-commerce. In addition, this version contains expert interviews and tips and tricks for online merchants. As a result, this reports forms a very useful tool for companies that want to expand their online business to India as well as for people who want to set up an online shop there.
The full version, which can be ordered for '''€ 95''' through the button below, also contains '''a clear overview of the most popular product and service groups in terms of online sales'''.