Online Checkout – the conversion killer! Isn’t it about time things changed?

Online Checkout – the conversion killer! Isn’t it about time things changed?

Websites, e-stores and e-commerce in general has changed significantly since the inception of the Internet. How retailers engage with their consumers through digital channels, and how we as consumers interact, is very different today than 10 years ago or even 2 years ago. Can the same be said for the online checkout experience? With relatively few innovations that have really been game changers in terms of combatting cart abandonment, it is not surprising that the online checkout experience is still responsible for the biggest impact on sales conversion, with as many as 80% of people dropping out of the buying process. Would high street retailers be happy to lose this many people at their till? Isn’t it time things changed?
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Author: Lucia Ruiz

Document type: Presentation

Publication date: 08-11-2016

Number of pages: 29

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