+15% conversions by removing a step in the purchase funnel

+15% conversions by removing a step in the purchase funnel

Ashley furniture, a leading furniture and bedding company in the United States has generated a high volume of visitors to its online store, AshleyurnitureomeStore.com. The e-commerce optimization team refined the checkout process by removing a step which resulted in conversion rate increased by 15%.
Language: English
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Document type: Case Study

Publication date: 01-08-2017

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