Net Retail

Net Retail

"Net Retail" 2016 provides a complete overview of the state of digital commerce in Italy and describes the main trends over the last 5 years. The last 2016 version includes facts and figures on the overall italian scenario, such as ecommerce turnover, the number of online shoppers, mobile ecommerce behavior, online payment systems and delivery options, analysis of the digital shopper satisfaction. The final chapter outlines the influence of the online environment in traditional retail spending based on the understanding of the online customer journey before digital or traditional purchases.
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Document type: Research Study

Publication date: 16-05-2016

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