Reports

The Poland B2C Ecommerce Country Report 2017 (free) provides a brief overview of the state of ecommerce in Poland. This report includes ecommerce trends, facts and figures, and offers insights into the Polish ecommerce market.

Topics and Scope

The report is split into 3 main chapters

• Introduction to Poland
• Ecommerce Facts & Figures
• Ecommerce Environment

Did you know?

• E-GDP forecasted to grow to 2.3% in 2017
• Unemployment rate was 6.2% in 2016
• Inflation rate was –0.7% in 2016
• Poland ranks 24th in Ease of Doing Business Index
• Ranks 33rd in Logistical Performance Index
• 56% of the online population in 2016 shopped online
• Ecommerce turnover to increase by 17% in 2017
• Most popular product category is clothing/footwear
• Enterprises with B2C online sales decreasing YoY
• Facebook is the most popular social media platform

Optional: Get the extended report

The extended Poland B2C Ecommerce Country Report 2017 (paid-version) is available on ecommercefoundation.org

Topic specific reports you might like:

• Online Payments and Ecommerce Market Guide 2017
• The Retail Formula To Success

Other reports you might like:

Looking for ecommerce reports for a specific country? Looking for ecommerce reports for Russia, UK, China or another country? View specific country reports