'''European B2C ecommerce market continued its growth''' The European B2C ecommerce market continued its double-digit growth last year. With a growth rate of 13.3% (2014: 13.6%), the online B2C sales in Europe reached €455.3 billion in 2015. For 2016, it is expected that the growth rate will decline somewhat more, to 12.0%. As a result, the European B2C ecommerce turnover is forecast to reach the €500 billion mark in 2016 (€509.9 billion). These figures come from the European B2C Ecommerce Report, which was commissioned by Ecommerce Europe and created by the Ecommerce Foundation. This report provides an overview of European ecommerce figures, including online sales, number of Internet shoppers and the share of ecommerce in the European GDP. In addition, the European B2C Ecommerce Report 2016 offers the main figures of 25 key European markets in terms of ecommerce. Through the practical infographics, the readers gets a better understanding of the status of ecommerce in these countries. '''Full version''' Naturally, the light version of the European B2C Ecommerce Report contains a lot of interesting information and figures. If you want a complete overview of European ecommerce, make sure to order the full report for only € 790. This version offers you all the information you need so that you can fully prepare yourself for cross-border ecommerce in Europe.