The Netherlands: 2018 Ecommerce Report (free)

The Netherlands: 2018 Ecommerce Report (free)

The Netherlands: 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in The Netherlands. This report has been published by the Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Dutch ecommerce market. Moreover, The Netherlands is a small country with a strong logistical infrastructure, and its economy is healthy and growing. Ecommerce, both nationally and cross-border, is on the rise.

Topics and Scope

The report is split into 5 main chapters

  • Introduction: The Netherlands
  • Infrastructure and Logistics
  • E-commerce Landscape
  • Dutch Consumers
  • About the Report

Did you know?

  • Dutch GDP grew by 2.98% in 2017
  • The Netherlands ranks 5th in Logistics Performance
  • Average spending per online shopper continues to increase
  • Flights & accommodation are leading in services categories
  • Dutch online stores are still by far the most popular
  • Sellers from other EU nations are 1/3 of online purchases
  • Chinese retailers are the go-to eShop for Dutch consumers
  • ‘Millennials’ love using the internet on their smartphone (90%)
  • 73% of ‘Generation X’ uses social networks daily
  • 35 – 44 year olds spend the most via social media
  • 48% are fairly or very uncomfortable with data collection
  • iDEAL is still the most popular payment method by far
  • Rating systems are important, but not felt to be fully reliable
  • Books, music and movies are the most purchased products online
  • Dutch consumers are price sensitive regarding deliveries

Optional: Get the extended report

The extended The Netherlands 2018 Ecommerce Report (paid-version) is available on

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Target group: Manager
Country: Netherlands
Language: English
Read more
Authors: Sara Lone

Editors rating

Document type: Research Study

Publication date: 27-03-2018

Number of pages: 79


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