The Netherlands: 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in The Netherlands. This report has been published by the Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Dutch ecommerce market. Moreover, The Netherlands is a small country with a strong logistical infrastructure, and its economy is healthy and growing. Ecommerce, both nationally and cross-border, is on the rise.

Topics and Scope

The report is split into 5 main chapters

• Introduction: The Netherlands
• Infrastructure and Logistics
• E-commerce Landscape
• Dutch Consumers
• About the Report

Did you know?

• Dutch GDP grew by 2.98% in 2017
• The Netherlands ranks 5th in Logistics Performance
• Average spending per online shopper continues to increase
• Flights & accommodation are leading in services categories
• Dutch online stores are still by far the most popular
• Sellers from other EU nations are 1/3 of online purchases
• Chinese retailers are the go-to eShop for Dutch consumers
• ‘Millennials’ love using the internet on their smartphone (90%)
• 73% of ‘Generation X’ uses social networks daily
• 35 – 44 year olds spend the most via social media
• 48% are fairly or very uncomfortable with data collection
• iDEAL is still the most popular payment method by far
• Rating systems are important, but not felt to be fully reliable
• Books, music and movies are the most purchased products online
• Dutch consumers are price sensitive regarding deliveries

Optional: Get the extended report

The extended The Netherlands 2018 Ecommerce Report (paid-version) is available on ecommercefoundation.org

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• Online Payments and Ecommerce Market Guide 2017
• The Retail Formula To Success

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Looking for ecommerce reports for a specific country? Looking for ecommerce reports for Germany, UK, China or another country? View specific country reports