The Present & Future of Unified Commerce

The Present & Future of Unified Commerce

Retailers are striving to meet customer expectations and improve the customer experience through enhancements to their ecommerce sites, offering additional abilities via mobile apps or websites, and most of all, through the execution of unified commerce. Unified commerce goes beyond an omni-channel experience; it eliminates the individual silos to offer the customer a holistic shopping experience no matter how or where she wants to shop. A unified or single commerce platform is essential to offering this seamless shopping experience. In Boston Retail Partners’ 2016 Ecommerce Benchmark Survey we surveyed top North American retailers to understand the digital commerce priorities and initiatives that organizations are focused on to provide the customer a personalized, seamless experience.
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Document type: Research Study

Publication date: 01-10-2016

Number of pages: 21

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