The Rise of the Global Marketplaces Online Version

The Rise of the Global Marketplaces Online Version

International marketplaces such as Amazon and Alibaba are taking over the world. What exactly is their impact on companies when they enter a particular market? Can retailers profit from the ecommerce giants success or do these make it more difficult for them to survive?
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Document type: Research Study

Publication date: 08-01-2016

Number of pages: 104

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