Translating Your Business Model to Omnichannel

Translating Your Business Model to Omnichannel

Today’s brand interactions have become digital, nonlinear and flow across numerous touchpoints. Embracing an Omnichannel strategy today is necessary to stay in business tomorrow. But without understanding why, going omnichannel is a tough challenge to face. So what are the right questions to ask?

Target group: Manager
Language: English
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Document type: Research Study

Publication date: 23-01-2018

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