At Monetate we believe the journey to personalization should be accelerated because
we’ve seen its power in action at companies like Amazon, Newegg and JD Williams
when they go beyond segmentation. To help better understand the factors involved,
we wanted to go beyond the metrics and dig into the organizational challenges these
companies addressed to turn personalization into an attainable mission. Towards that
end, in November 2016 Monetate kicked off a research study to understand what it
takes to turn personalization goals into measurable ROI.