China, the largest ecommerce market in the world, is now setting the benchmark for present and future global retailing. This is driven by its mobile-first consumer behaviour, innovative social commerce model, according to PWC's Economic Quarterly.
PWC identified nine key trends that are shaping the Chinese retail.
The increasing maturity of business in using data analytics and omnichannel technologies to create a seamless consumer journey between online and offline channels.
digitisation of retail moves from marketing and channels into fulfilment and supply chain
Third party platforms finally open up
How brands and retailers are shifting from ecommerce as a transactional environment to incorporating social engagement and storttelling at the core of their customers'digital experience strategy.
from ecommerce to entertainment
innovation at the intersectie of social, mobile and ecommerce
unlocking the social opportunity
For brands to stand out they have to go social
How ecommerce, social media and emerging technologies are driving growth opportunities across food, luxury and sport retail categories
Crossborder ecommerce, particularly for food, is experiencing high growth in China
From gift-living to a more sustainable level driven by personal consumption
Sportbrands are increasingly going beyond the products to position themselves as enablers of wellness through community engagement
Published by PWC www.pwchk.com