IAB Affiliate Marketing Handbook

IAB-Affiliate-Marketing-Handbook

The 2016 Affiliate Marketing Handbook was compiled by the IAB Affiliate Marketing Working Group. preprocess.

 

Affiliate Marketing has outgrown its role as just another marketing channel and become an objective in its own right. Affiliate Marketing uses many of the same tools as the more traditional digital marketers - such as email, search, social, SEO and retargeting - and now is an integral part of many integrated marketing campaigns. preprocess.

 

This Handbook has been complied by the best in the industry to provide an outline of the industry as it exists, the role of content and technology and place of Affiliate Marketing in the modern digital marketplace. preprocess

 

Topics:

What is Affiliate Marketing

History, Key players & Current challenges

Affiliate types

Best practices for advertisers

Choosing your affiliate network

Role of affiliate marketing in the marketing mix

Keeping content alive in the affiliate chnnel

Keys to succes

Capitalising on technology

A modern marketplac

Glossary

 

Source: iab Australia

Authors: Docent Ecommerce

Document type: Topic Report

Publication date: 20-10-2016

Number of pages: 29

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