Online loyalty program type identification

Online loyalty program type identification

Online loyalty program type identification preprocess -Master Thesis-

 

Empirical Study Concerning Swedish Online Based Loyalty Programs & Type Identification preprocess

 

Abstract Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. preprocess

 

Findings: With four companies operating in different industries, holds different levels of experiences of managing an online loyalty program and are in various sizes, it can be concluded that the companies have approached the development of the loyalty programs in similar manners with the customer focus in mind to create loyalty. To expand upon the setup and development of online loyalty programs, a type identification was performed on the cases in the research with some additional theories added upon. The results showcased that the cases were spread out as to regards to their general types. preprocess

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Authors: Docent Ecommerce

Document type: Research Study

Publication date: 06-04-2014

Number of pages: 161

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