Towards a Design Theory for Online Communities

Towards a Design Theory for Online Communities

Towards a Design Theory for Online Communities preprocess

by David Gurzick


Online communities are increasingly important in modern social life. Yet, the diverse collection of guidelines that have directed online community design may not be keeping pace with significant changes in the operating environment of these systems. This paper collects and distills the most relevant of these guidelines and describes their instantiation in a design artifact foundational to a larger design science research project. The core contributions include the distilled guidelines, a detailed account of the mechanics of their translation into practice, and a framework for doing design science research in online communities. preprocess


Topics covered:


  • Guideline 1: An online community should establish and articulate a sense of purpose that is fluid to the changing needs of the community preprocess
  • Guideline 2: An online community should be, at least in part, constructed by its members preprocess
  • Guideline 3: An online community should promote, facilitate, and temper member interaction preprocess
  • Guideline 4: An online community should motivate the involvement of members through increased levels of participation preprocess
  • Guideline 5: An online community should support the construction and management of member identity preprocess
  • Guideline 6: An online community should incorporate mechanisms that build common ground between members preprocess
  • Guideline 7: An online community should manage issues of credibility preprocess
  • Guideline 8: An online community should present a consistent, predictable, and controllable user experience preprocess


Read more
Authors: Docent Ecommerce

Document type: Research Study

Publication date: 07-09-2009

Number of pages: 20

Share this report